Sierra Leone Senior Secondary School Syllabus - Economics, Business, and Entrepreneurship Studies > Applied Subjects

Principles of Marketing: This course introduces students to the core concepts of marketing, emphasizing the sale and distribution of goods and services to maximize profits. Students learn how to develop and implement marketing strategies, conduct market research, and understand the relationship between product development, promotion, pricing, and profit. The syllabus covers topics such as the marketing concept, target markets, market segmentation, the product life cycle, packaging, pricing strategies, advertising, branding, and distribution channels.

Business Accounting: This applied subject focuses on the practical aspects of accounting within a business context. It covers topics such as financial record keeping, managing accounts, preparing financial statements, and analyzing financial data to make informed business decisions.

Clerical Office Duties: This course equips students with the essential skills and knowledge required for clerical and administrative tasks in an office environment. Topics covered include office procedures, communication skills, record management, document preparation, and the use of office technology.

Insurance Management: This applied subject provides students with an understanding of insurance principles, practices, and regulations. It covers various types of insurance, risk assessment, claims processing, and the role of insurance in business and personal finance.

Business Economics: This course applies economic theories and principles to real-world business problems and decision-making. Students learn how to analyze market conditions, understand consumer behavior, determine optimal pricing and output levels, and evaluate the impact of economic policies on businesses.

Customer Relations Management: This applied subject focuses on building and maintaining positive relationships with customers. Students learn about customer service techniques, communication strategies, complaint resolution, and customer retention strategies. The course emphasizes the importance of customer satisfaction in achieving business success.

Micro/Small/Medium Enterprise Management: This course provides students with the knowledge and skills necessary to start, manage, and grow small and medium-sized enterprises (SMEs). Topics covered include business planning, financial management, marketing, operations management, and human resource management. The course emphasizes the role of SMEs in economic development and job creation.

Business Ethics: This subject explores ethical principles and their application in business decision-making. Students learn about ethical dilemmas, corporate social responsibility, and the importance of ethical conduct in building trust and maintaining a positive business reputation.