Tanzania Ordinary Secondary Education Form III-IV Curriculum - Business Education

This curriculum equips students with the knowledge and skills necessary for business operation and management. It aims to empower students to run small-scale businesses successfully, fostering self-employment and job creation. The curriculum covers various aspects of business, including establishing a business idea, developing a business plan, starting and registering a business, managing business operations, and adhering to business ethics and regulations.

Form III

Marketing for Small Businesses

• Basic Aspects of Marketing: This topic introduces the fundamental concepts of marketing, including product, price, place/distribution, and promotion (4Ps). Students analyze case studies of small businesses to understand how these elements are applied in real-world scenarios. They also develop marketing plans for products within their business clubs, applying the 4Ps framework.
• E-marketing for Small Businesses: This section explores the role of e-marketing in enhancing small business operations. Students learn about the meaning, importance, and features of e-marketing, focusing on creating and uploading business biographies on social media platforms. They also learn how to create social media accounts and develop effective online presence.

Policy and Regulatory Environment Governing Small Businesses in Tanzania

• Basic Aspects of Policy and Regulatory Environment: This topic examines the rules, regulations, and policies that govern small business operations in Tanzania. Students explore the roles of governmental and non-governmental agencies, policies, laws, and by-laws. They analyze case studies to understand the consequences of non-compliance and the importance of certifications.
• Registration Procedures for Small Businesses in Tanzania: This section focuses on the procedures for registering small businesses, including the types of licenses required and the importance of registration. Students learn about the sanctions for non-compliance and develop action plans for registering their businesses with relevant authorities.

Business Planning

• Developing a Business Plan: Students develop comprehensive business plans for small businesses identified in Form II. The plans encompass business descriptions, market analysis, operating activities, marketing plans, management strategies, organizational structures, operational plans, and financial projections. They use templates and receive peer feedback to refine their plans.

Business Ethics

• Basic Tenets of Ethics for Small Businesses: This topic explores the ethical considerations in running small businesses. Students discuss norms, values, and their importance in business operations. They develop ethics guides for their businesses and analyze the impact of personal values on business operations.

Form IV

Insurance for Small Businesses

• Basic Aspects of Insurance: This section introduces the concept of insurance for small businesses, covering its meaning, principles, importance, and the process of choosing appropriate insurance plans. Students learn about the procedures for filing insurance claims and discuss strategies for obtaining insurance for their business club activities.

Business Partnerships

• Business Partnerships: This topic explores the meaning, types, features, advantages, disadvantages, formation, and dissolution of business partnerships. Students analyze case studies of partnership businesses and participate in debates to understand the benefits and drawbacks of this business structure. They also develop partnership deeds using provided templates.

Taxes and Levies

• Taxes and Levies Associated with Small Businesses in Tanzania: This section examines the various taxes and levies applicable to small businesses in Tanzania. Students learn about the meaning, types, importance, and sanctions for non-compliance. They receive insights from tax officers and write reports on this topic.

Communication and Networking

• Basic Principles of Communication and Networking for Small Businesses: This topic focuses on the principles of effective communication and networking for small businesses. Students analyze scenarios and discuss the importance of clear communication. They also develop plans for utilizing communication and networking to grow their business projects.

Trading Locally and Internationally

• Pricing Techniques: Students learn about various pricing techniques, such as cost-plus pricing, value pricing, penetration pricing, price skimming, bundle pricing, premium pricing, competitive pricing, and psychological pricing. They apply these techniques to determine appropriate prices for their products and create price catalogs.
• Import and Export Procedures: This section explores the procedures and practices involved in buying and selling products within and outside the country. Students analyze case studies to understand documentation requirements, relevant institutions, clearing and forwarding agencies, and incoterms.
• Selling Methods and Techniques: Students learn about different selling methods and techniques, including branding, logos, packaging, after-sales services, barcoding, direct mail, and internet auctions. They apply these techniques to their business club products and develop selling strategies.